2024: Out-of-home (OOH) Advertising Predictions and Conclusions
Out-of-Home (OOH) advertising has evolved significantly in recent years through the integration of digital technologies reshaping the landscape. As we step into 2024, the OOH advertising sector is poised for substantial growth and innovation, driven by digital out-of-home (DOOH) advancements. In this blog post, we will explore key predictions for the OOH advertising industry in 2024 and provide valuable insights for advertising agencies and business owners looking to harness the full potential of this dynamic medium. Predictions of Out-of-Home (OOH) Advertising: OOH advertising is currently experiencing impressive growth, largely attributed to the integration of digital capabilities. According to InsideRadio , global expenditures in this sector are expected to soar, with OOH forecasted to grow by 4.4% in 2024, reaching an estimated $42.4 billion, representing 5.6% of global advertising spend. This growth is fueled by the rapid expansion of DOOH, projected to reach $4...